On this time this will be focused on the most mainstream kind of media that is used for spreading general news.

Utusan Malaysia is a malay-language daily newspaper that is published in Malaysia owned by the Utusan Group. It is the top selling Malay-language daily newspaper in Malaysia. In short, most of the Malaysian citizens buy and read this newspaper and it is one of the biggest newspaper names in the country. However, it has made a name for itself for being a newspaper that is heavily government biased. Being how it is the most read source of media in the country it is inevitable that political parties would turn to the local newspapers to churn out their various propagandas and views. In this case, it is the messages and perspectives of the government that is daily published and is read in the hands of many Malaysians. Though informative it can also twist situations and even blatantly fabricate situations in order to send its point across.

This kind of manipulation definitely affects the news that is heard by the public, especially ones that has based their trust on the newspaper and is loyal to it. The information that is put out then is whole-heartedly trusted by these readers and may form twisted opinions that is completely one sided and which may be not even anywhere near to the truth because of the disregard of the truth.

TV3 is a privately owned Malaysian television station that is owned and also operated by the Media Prima Berhad group of companies in Malaysia. From 1984, it became Malaysia's first ever commercial television station. Though the broadcast area was at first only limited to the Klang Valley, now it has grown to become one of the most popular tv stations enjoyed by Malaysians and has achieved the highest audience share by a Malaysian television station.

This television station broadcasts a wide variety of programs, ranging from documentaries, dramas, talk shows, sports and many others. With them seeing the that local content is in demand, they increase the local content production to a higher level and the viewers, noticing this have in turn given respect and loyalty to the television station which only adds more good things for the successful television station. Quality loca products as well as a smattering of quality foreign programs make it much more easier for the viewers to appreciate the whole content and

The Media Prima Berhad is Malaysia's leading integrated media investment group which owns multiple televison stations along with TV3 such as 8TV and TV9. Along with that they also own the New Straits Times Press Berhad which is Malaysia's largest publisher that publishes several national newspapers. This shows the power of this company in controlling the general media that circulates the country.

You can't run away from the latest news. It's a fact. No matter how naive or how much you try to force yourself under a rock news will always reach you. It's just a matter of fact of what kind of news that will find itself to you, maybe about the nearest neighbour or the war happening all the way on the other side of the country. In this case we're talking about the second kind of news, the one on a much bigger scale.

For me, I hardly read the newspaper or watch the daily news. Even though my parents are regular readers of the newspaper and regularly keep up with the latest events, for me and also my siblings, those kind of behaviour doesn't seem to be passed down. Nevertheless, even with the lack of effort on constantly updating myself on the current news, since the people of my generation are much more in tune with the internet than the medium of newspapers and TVs, we are still very much in the know on all kinds of events that are happening across the world.

Twitter for one, has a feature that makes it very useful for the users to know on the popular topic that people are currently talking about which are the 'Trending Topics". Since news travel much faster than it does with the print publications and television broadcasts, sometimes the soon to be worldwide news are known much in advance by internet and social media users than the regular viewers of the daily 8 o'clock news.

It is very important to keep up with the current events and just because the younger generation do not regularly buy newspapers as much, it cannot be said that they are not on the pulse of the current affairs. Also with the wide range of information on the net, it is also a lot more possible for people to make their own opinions and research on more sources than just blindly absorbing the one-sided opinions that  is churned out by the media.

The definition of theatre in courtesy of Google is a building where theatrical performances or motion- picture shows can be presented. 

This can be an internationally known theatre house such as the likes of the Sydney Opera House or Broadway but can also include indie theatre houses that are abundant in the more underground scene. Depending on the theatre house itself, it could be a grand, complex performance hosting hundreds of people in the audience but it could also be with a much smaller audience, an intimate moment between the performers and the attendees. 

While the traditional theatre may not have much going on in terms of the types of media that they use, the more modern theatre manipulates many types of media to further put across their message to the audience. To start off, and this kind of method has been used ever since the first existence of theatre, is the most obvious, the actor’s voice. Performers are trained to project their voice so that it can be heard even by the furthest seating audience member and since the stereo system was nowhere in existence in the first times in theatre, this is a crucial first skill for stage perfomars. Of course now with the aid of the latest in technology stereo surround system, audiences get a whole new heightened theatre experience in terms of sound. Music of course is another part in theatre that is irreplaceable and every background sound is meticulously arranged to further expand the effect of sadness, happiness, excitement and whatever else that speaks to the heart.

Props are of course abundant in theatre performances. Whether small or big it plays a crucial role to the scene. Everything on stage is used to its whole entirety to contribute to the story. Props that are a few meters high are smoothly rolled in and out of scenes, all thanks to the hours of training and practice masterminded by the stage directors, technicians and many more people that most of the time are not even glimpsed by the audience, but with the absence of, the show will come to pieces. Projections are also frequently used, and now with smaller, more powerful computers that have become a lot more available to theatre houses, the use of it in theatre has increased magnificently. Lighting designers create these display media to inject another dimension on stage and opens up much more opportunities for the more unusual execution of the scene.

Theatre itself is a media packed performance and aims to provide to the audience a much more real and intimate performance that may be lost in the modern cinema. With the actors very much there right in front of your very eyes, and the complex arrangements and movements of props it is up to the respective directors to run a very tight ship and create a unforgettable moment to the audience. 

Children

The first social group that will be talked about is children. As is generally known, children are highly adaptable and innovative in their learning. This is why though we may reminisce of our simplistic childhood revolving around small things such as marbles, wooden yo-yo's and such things that are as far from technology as could be, it can hardly be denied that the sight of a three year old child poring over an ipad or a seven year old clinging to a game console is hardly a shocking sight anymore. Game consoles are a basic thing in a child's life as it serves nothing but entertainment and for an innocent worry-less chid what more could you want? Tablets such as ipads are also innovative enough for children to be able to easily manouver it without any hassle even if the first reason for inventing it may not have been for streaming Dora the Explorer.

Young Adults

Young adults, ranging from late teenagers to graduating college students especially in ever changing technology savvy environment are at the peak of their game. Anything that even suggests at being modern and the latest in technology is snapped up at a blinding rate. Mobile phones are frequently used of course as it serves as the main communication tool between each other whether for work or play. These are the ones that use the Internet media to its limit. The one who actually grew up along with the growing technology now had a very firm and confident hand on this media and knows very well how to use it and how to manipulate it. The latest and best gadgets is always craved and desired by this social group as it also gives the impression of the street cred that you have with this kind of possession. At this age things like the cool factor of these gadgets are still very much the top of the list priority.

White Collar

Since white collars spend a lot of their time in the office the main type of media that would be a necessity in most offices is a desktop computer or a laptop. Where things in the office are serious and mostly business related, this kind of media is the most suitable for this kind of environment. While in the old times things would have been recorded manually and on paper inside bulging cabinet files, now many company information are digitally stored for convenience and for space. The computers are also often wired and synchronized with each other so that content is controlled and maximised working environment is ensured. 

Painters

One of the few social groups that still rely very much on media that had been used for thousands of years. Paper and any coloured substance is the very tool that is used for the process of their work. Although digital painting is now a growing niche of the market, it still remains very much traditional in the way of the medium that is used to convey their messages across to the viewers of the particular paintings.

Different media forms

The radio

Media messages are carried by radio through the transmission and reception of electromagnetic waves that are received by any radio device by a radio car or a portable radio device. 

picture source: http://www.photo-dictionary.com/photofiles/list/7780/10458vintage_radio.jpg

Print media

A medium that is used by printing information on various paper materials. These include newspapers, magazines, books and others. 

picture source: http://upload.wikimedia.org/wikipedia/commons/e/e2/Magazines-mode-Copenhague.jpg

The television

A medium for transmitting and receiving moving images. This can either be in black and white images or coloured images. Usually audio is also a part of the medium.

picture source: http://static.ddmcdn.com/gif/portland-city-guide-ga-4.jpg

Direct mail

When advertising material is delivered to recipients of any postal mail. This can include advertising circulars, coupon envelopes, catalogs and others. It can be received at any place where there is a mailbox, whether right at home or at the business offices. Some mail are delivered to a pre-selected few where some are delivered to a much wider area, for instance, particular neighbourhoods.

picture source: http://s1.favim.com/orig/24/flowers-mailbox-pink-Favim.com-217883.jpg

Internet

The internet is an ever-growing media in our generation. More and more advertisers are turning to the internet to post promotions on the net. These come in the forms of banner ads,  youtube ads, pop ups, and many more. Almost any piece of information can be found on the web if the the know-how if learned.

picture source: http://2.bp.blogspot.com/_9kwQBZrMSbQ/TT3p5qrVZmI/AAAAAAAAAMc/1rKzEQBDv70/s640/tumblr_ldqyy9GXGC1qdsufko1_500_large.jpg

Signs

These come as roadsigns, big advertisement billboards, and even homemade signs. Can show information ranging from road conditions to the newest soda on the market. Comes in a variety of sizes and colours that fit the sign's required purpose.

picture source: http://25.media.tumblr.com/tumblr_m4v06q1TWe1rx5dkco3_1280.jpg

Phones

Mobile phones provide a platform for mobile phone content advertising. Promotions of mobile phone services, free ringtones, games and others are frequently received in the average mobile phone. Some businesses even mass-broadcast promotions to a mobile phone user after gaining their contact information from previous promotions.

picture source: http://s2.favim.com/orig/35/blackberry-cell-phone-celular-fotografia-louis-vuitton-Favim.com-286222.jpg

Fax machine

A device that can send or receive pictures or text over a telephone line. Used very often in offices or any business related environment.


picture source: http://img.ehowcdn.com/article-new/ehow/images/a02/8r/f3/use-fax-machine-800x800.jpg

Sign Language

A language that uses manual communication and body language to communicate rather than the usual use of sound. Developed in the communities where there are deaf people and also can be use for people who can hear, but are mute.


picture source: http://lifeprint.com/asl101/images-layout/signlanguage1280x1024.jpg

Leaflets

A written or pictorial message written on a single piece of paper. No particular standard shape or format, can be modified to best fit the desired need. 



picture source: http://img.designswan.com/2010/11/Brochure/6.jpg

Media use. It covers so many topics, so many purpose and even more methods. Everyone in the world has access to media and the uses vary with the location that it is upon. While some of them may carry important groundbreaking messages, some are irrelevant, small and sometimes just downright petty. But in spite of this in no way do I think that using media for these small bits of information is in anyway less useful. Twitter thrives on the people that cram the Internet with unnecessary bits of information and hardly anyone can argue that the majority of tweets posted online are things breaking any scientific grounds. On the other hand people don’t want heavy, serious subjects all the time so these kinds of media provides a fresh break from the heavy reality. This doesn’t just apply to social media as proven by the endless list of blockbuster comedies, parody films and other things that is just meant for harmless fun. With different kinds of medium come different purposes of media use. Social media is generally one for one’s amusement and entertainment, to share events or memories with friends, or just to express themselves as they please. The television shows anything from the latest news to the trendiest reality show on broadcast. It is one of the more influential media, which arguably could be the reason why many companies would spend thousands of dollars towards creating TV ads to attract new customers or promote themselves even more. Since media use is getting more and more essential and important in this generation, corporate companies are coming up with more and more ways to exploit and work this fact so they can squeeze out any advantage for themselves. Media is bursting to the core with information and bursting people’s minds along with it. 

Nevertheless, people are continuing to use media in everyday life and this act is steadily increasing each day with more and more places becoming more media available and the growing connectivity around the world. Media use itself serves plenty of purpose and anyone can find anything to fit their needs with just a couple of simple effortless steps. This amazing range that the media offers is just one of the prominent reasons why media use would still continue to rapidly expand with even more creative methods of sending its messages.

picture source:
http://s2.favim.com/orig/28/break-color-gif-hipster-television-Favim.com-234841.gif
http://scm-l3.technorati.com/12/02/03/63653/social-media-tips.png?t=20120203111929

Crossdisciplinary - Cross-disciplinary refers to knowledge that explains aspects of one discipline in terms of another. Common examples of cross-disciplinary approaches are studies of the physics of music or the politics of literature.

Source: http://en.wikipedia.org/wiki/Disciplinary#Cross-disciplinary

Interdisciplinary - Interdisciplinary refers to new knowledge extensions that exist between or beyond existing academic disciplines or professions. The new knowledge may be claimed by members of none, one, both, or an emerging new academic discipline or profession.

Originally, the term interdisciplinary is applied within education and training pedagogies to describe studies that use methods and insights of several established disciplines or traditional fields of study

Source: http://en.wikipedia.org/wiki/Disciplinary#Interdisciplinary & http://en.wikipedia.org/wiki/Interdisciplinarity

Transdisciplinary - In practice, transdisciplinary can be thought of as the union of all interdisciplinary efforts. While interdisciplinary teams may be creating new knowledge that lies between several existing disciplines, a transdisciplinary team is more holistic and seeks to relate all disciplines into a coherent whole.

Source: http://en.wikipedia.org/wiki/Disciplinary#Transdisciplinary

Qualitative Research - Qualitative research is a method of inquiry employed in many different academic disciplines, traditionally in the social sciences, but also in market research and further contexts.

-It is all about exploring issues, understanding phenomena and answering questions. Qualitative research also happens in nearly every workplace, every study environment, every day.

Source: http://en.wikipedia.org/wiki/Qualitative_research & http://www.qsrinternational.com/what-is-qualitative-research.aspx

Ethnographic Studies - methods of qualitative research developed by anthropologists, in which the researcher attends to and inter-prets communication while participating in the research context.

-In-depth study of a culture, which uses a combination of methods including participant observation.

Source: http://medical-dictionary.thefreedictionary.com/ethnographic+studies & http://highered.mcgraw-hill.com/sites/0073370169/student_view0/glossary.html

Date: 29/10/2012